Equifax has the capability to offer you the most comprehensive append services within the industry. Our suite of Append Products allows businesses to take advantage of both email and traditional advertising vehicles to execute relationship marketing campaigns and build stronger relationships with their customers. Only Equifax can offer you:
The largest Email Append database in the industry, with more than 75 million unique & responsive email addresses, attached to over 200 million postal records.
Average match rates up to 15-30% for consumer files and up to 5-15% for business files.
Extended Address Verification. Our capabilities allow us to match a record that has an outdated postal address because we have up to 5 years of residential address history.
Our proprietary match logic, which has been developed by Equifax over the last 30 years, and advanced processes will enable you to enhance your database records with valuable information like Email addresses, postal addresses, name, age, gender, income, dwelling status and more. With information like this, you will have the ability to reach your customers through new channels and micro target your campaigns to achieve greater results. Isn’t it time you maximized the value of your existing database?