Equifax Inc. is the leading provider of critical information to businesses, consumers and the public sector. For businesses, it means faster and easier ways to find, approve and market to the right customers. For consumers, it means easier, instantaneous ways to buy products or services, and better insight into and management of their personal credit. For everyone, it means improved security against fraud and identity theft. Equifax employs 5,000 people in 13 countries (United States, Canada, United Kingdom, Ireland, Spain, Portugal, Italy, Chile, Brazil, Argentina, Peru, Uruguay and El Salvador) and had $1.1 billion in revenue during 2002.
Equifax Marketing Services is the leading provider of precision direct marketing solutions for online and offline campaigns, enabling marketers to identify, target, reach, and build relationships with online consumers. Our integrated direct marketing platform enables our clients to achieve superior marketing results by successfully combining online and offline efforts. Our product offering enables companies to maximize both the potential of our permission-based prospecting database, as well as the value of their own offline customer database. We currently employ more than 200 programmers, developers, and marketing professionals, with headquarters in Boca Raton, Florida, and offices in New York, Atlanta, Denver, Detroit and Los Angeles. We have a number of divisions each with a specific and unique strength, which enables us to be the leader in the direct marketing industry.
Our products include:
Opt In Email Lists:
 The industry leader in targeted, online direct marketing, with over 100 million subscribers that have opted-in to a multitude of interest categories.
Targeted Postal Lists:
 Offline database management experts specializing in highly selectable postal data.
Equifax Email Append:
 The leader in providing append solutions, which allow businesses to take advantage of both email and traditional advertising vehicles to execute relationship marketing campaigns and build stronger relationships with their customers.
Lead Generation:
The leader in providing precision direct marketing solutions that create consumer action and sign-ups utilizing online properties.
List Management:
 Branded email list experts, specializing in superior list management & list brokerage services.
Equifax Registration Solutions:
 Specialists in online registration products and email registration tools which enable businesses to communicate more effectively with their consumers.
Credit Marketing Services:
 Specialists in permission-based solutions, which enable businesses to better identify and target new customers, as well as maintain and manage their customer relationships while reducing risk and exposure to serious delinquencies. Our extensive suite of solutions incorporates risk scoring, fraud protection, database management, portfolio management, and pre-screen services.