Equifax’s append solutions will allow you to build relationships with your customers and provide you with the resources to reach them more effectively. With the highest match rates within the industry, we can help you increase the effectiveness of your existing customer database and give you the ability to reach your target audience through email marketing and traditional direct mail. Your new enhanced database will offer you endless marketing possibilities.
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 Achieve match rates up to 15-30% for consumer files and up to 5-15 % for business files
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 Establish online relationships with your customers, resulting in a higher return on your marketing investments
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 Dramatically increase traffic to your website
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 Save money. Email marketing costs a fraction of direct mail or telemarketing.
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 Yield substantially higher response rates; Adding online marketing to the traditional marketing mix has consistently shown higher response rates
•
 Determine campaign results almost immediately
•
 Learn more about your customers’ lifestyles and demographics
•
 Capitalize on new direct marketing channels
•
 Increase the lifetime value of your database
•
 Increase your overall marketing reach via pass along email
•
 Achieve match rates up to 15-30% for consumer files and up to 5-15 % for business files!
•
 Establish online relationships with your customers, resulting in a higher return on your marketing investments
•
 Dramatically increase traffic to your website
•
 Save money. Email marketing costs a fraction of direct mail or telemarketing.
•
 Yield substantially higher response rates; Adding online marketing to the traditional marketing mix has consistently shown higher response rates
•
 Determine campaign results almost immediately
•
 Learn more about your customers’ lifestyles and demographics
•
 Capitalize on new direct marketing channels
•
 Increase the lifetime value of your database
•
 Increase your overall marketing reach via pass along email