| |
|
The variety and number
of both online and offline sources makes the Equifax Email
Append database a powerful marketing tool. It is unique
to the industry because of the ability to deliver both
highly targeted segments and broad coverage.
Click
here to learn more about our sources and the consumers
who are a part of the Equifax Email Append database.
|
| TotalSource
Data EnhancementTM and FOCUSTM |
| TotalSource
Data Enhancement TM |
Equifax
Email AppendTM can help you reach your customers
through a new channel, as well as provide you with a deeper
understanding of your customers. The TotalSource Data
EnhancementTM solution allows marketers to
target and communicate to their customers more effectively
and can enhance your file with over 700 data elements.
These include: demographic selects, lifestyle & interest
selects, purchase behavior, and household automotive selects.
For a complete listing of selects which can enhance your
database records, click
here.
|
| FOCUSTM |
While
most companies have a good understanding of their overall
customer characteristics, many do not really understand
how their online customers differ from their traditional
offline customers. A FOCUS (File Overlay Customer Understanding
System) Report is an incredibly powerful tool that profiles
your customers by demographic characteristics, leisure
activities, hobbies, interests and geography. The FOCUSTM
report will compare your verified online customers to
rest of your customer base and to the Equifax Lifestyle
CensusTM database. With deeper understanding
of your online customers, you will be able to more effectively
reach and target this valuable customer segment.
|
| The
FOCUSTM Report will help you: |
|
• |
Show you how
your online customers differ from your offline customer
base |
|
• |
Help you determine
how to effectively market to your online customers |
|
• |
Help you identify
the best places to spend your online acquisition
dollars |
|
• |
Support your
global marketing and advertising decisions |
|
|
A FOCUSTM Report can be easily incorporated
into your email append. Click
here to review a sample FOCUSTM Report.
|
|
| |
|
| |
